Ram: Road to the Kentucky Derby

We went down to Southern Florida to tell the story of a Thoroughbred preparing to race in the Kentucky Derby. We highlighted the blue collar work aspect leading up to the derby and show what drives these people to put in the long hours before the race.


Agency – Ignite Social Media Group

Client – Ram


Director/Producer – Get Super Rad

Producer – Erica Olson

Shot on location at – Palm Meadows Training Center/Florida Track: South Florida Rehabilitation Location

Interview Subjects – Doug Boeni, Todd Pletcher, Liena Hiem, Tristan Barry

Director of Photography – Get Super Rad

B Camera Operator– Joseph Coleman

Drone Operation – Joseph Coleman

Creative Editor – Get Super Rad

GFX – Get Super Rad

Colorist – Get Super Rad

Sound Design Audio Mix and Master – Matt Downey

Original Score created by Ray Thompson and Scott Masson

Special thanks to Starlight Racing Team and The Thoroughbred Aftercare Alliance